This program will:

• encourage projects that aim to increase sector development of environmental information and benchmarking
• assist industry-led efforts to provide information needed to build capacity and enhance the sector’s development
• support sector-led activities such as producer-oriented seminars and conferences that identify industry best practices and build the capacity of the sector to allow agri-businesses to transition, adapt, and improve their profitability by nurturing entrepreneurial capacity and cultivating industry leadership
• support projects undertaken by national domestic agricultural fairs and exhibitions that deliver broad agricultural awareness and educational activities, and strengthen public trust about the origin of food and how it is produced
• focus on projects that improve farm management, including risk management activities, as well as deliver farm safety information and tools