Getting into Retail Webinar
An overview of the retail food market including: key market drivers, market trends and the benefits and challenges of selling in this market channel. In this first virtual workshop you will come away with the ability to answer who’s who and the first step to ensuring your priorities align your products with the right place in the retail marketplace.
This session explores the components you need to consider as you evaluate your readiness to enter into retail from production to packaging and labeling to pricing and costing and ultimately to making the pitch. Hear from a company who has grown from supplying 50 stores in Alberta to 300 nationwide & the mistakes that propelled his learning curve.
This final session wraps up the workshop series by connecting with two retail food buyers who will share their insights on successfully getting into retail. A business advisor from ATB Entrepreneur Centre will also join the speaker panel to share how they can work with you to become ready for the market place.