This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from https://www.westem.ca/ (the “Site”).
Personal Information We Collect
When you visit the Site, we automatically collect information about your device, including web browser, IP address, time zone, and cookies. As you browse, we gather details on specific pages or products you view, referring websites or search terms, and Site interactions. This is called “Device Information.”
We collect Device Information through:
- Log files tracking Site actions and gathering data like IP address, browser type, ISP, and date/time.
- Web beacons, tags, and pixels to understand browsing behaviour.
When making a purchase, we collect name, billing/shipping addresses, payment details (e.g., credit card numbers), email, and phone number. This is “Order Information.”
In this policy, “Personal Information” includes both Device and Order Information.
How Do We Use Your Personal Information?
Order Information helps us fulfill orders, process payments, arrange shipping, and provide invoices. We also use it to:
- Communicate with you;
- Screen orders for potential fraud; and
- Share product information or advertising, per your preferences.
Device Information aids in detecting fraud and optimizing the Site through customer analytics and evaluating marketing success.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use it as described. For example, we use Google Analytics to understand customer use. You can learn more about how Google uses your Personal Information here and opt out here.
We may also share your information to comply with legal requirements, respond to lawful requests, or protect our rights.
Behavioural Advertising
As described, we use your Personal Information for targeted advertising. Learn more about targeted ads at the Network Advertising Initiative.
To opt out of targeted advertising:
You may also use the Digital Advertising Alliance opt-out portal.
Do Not Track
We do not change our Site’s data collection practices when we detect a “Do Not Track” signal.
Your Rights
If you’re a European resident, you can access, correct, or delete your personal information. Contact us if you’d like to exercise these rights. Note, your data may be transferred outside Europe, including to Canada and the U.S.
Data Retention
We keep Order Information for our records unless you request deletion.
Minors
The Site is not intended for those under 18.
Changes
We may update this policy to reflect changes in our practices or for legal reasons.
Contact Us
For questions or complaints, contact us by email at admin@westem.ca or by mail at:
4215 50th Avenue, Alberta T0K 2G0 Taber