Financial Literacy Program

The Financial Literacy Program consists of pre-recorded videos so you can work at your own pace, along with optional biweekly check-ins, the second and fourth Thursday of each month, with financial gurus Shannon Pestun and Shauna Frederick.

The Financial Literacy Program is designed to teach women entrepreneurs how to build the story of their businesses through numbers while also inspiring women to challenge their financial beliefs and explore how their perceptions, attitudes and behaviours shape the emotional connection they have to their businesses.

The Finance Cafe’s curriculum focuses on key financial concepts, going deep into areas where women’s confidence and competence are needed for financial decision making. It also explores how perceptions attitudes and behaviours shape women’s emotional connections to their businesses.

The program is comprised of the following seven modules:

  • Module 1: The Money Mindset – “There’s Always More Than One Bottom Line”
  • Module 2: Financial Fundamentals – “Learn How to Tell Your Financial Story”
  • Module 3: The Profit Story – “Exploring the Different Types of Profit”
  • Module 4: Cash is Queen – “Turning Profit into Cash”
  • Module 5 – The Solvent Business – “The Importance of Liquidity and Solvency”
  • Module 6 – Your Financial Roadmap – “Creating Your Financial Roadmap, Building Your Future”
  • Module 7: The Financial Landscape – “Learning the In’s and Out’s of Accessing Financing for Your Business”

Each module begins with a video that discusses real world examples and experiences with the concepts being explored in the module. Each module uses a fictitious company, examples, templates, formulas and quizzes as teaching tools.

Financial literacy is more than numbers. It’s a combination of financial awareness, knowledge, skills, attitudes and behaviours that together, enable sound financial decision making. The Finance Cafe offers a new culture of learning designed by women entrepreneurs, for women entrepreneurs. It’s time to rethink financial education for women entrepreneurs.

WESTEM programming is mandated to support rural/remote Southern Alberta women; does not include Calgary.

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